I’ve spent 15 years in the thick of development and marketing, coding websites, crafting campaigns, and wrestling with analytics. I’ve seen what works and what doesn’t. My name’s Josh Jones, and this blog, “Beyond the Build,” is where I’ll share those hard-earned lessons. It’s not about navel-gazing or tech nostalgia; it’s about giving you practical insights to take your digital efforts past the launch and into real results. My journey started as a developer, hunched over lines of code, building…

Digital marketing isn’t what it used to be, and in March 2025, the shift feels seismic. Third-party cookies—those little trackers that followed users across the web—are fading fast, pushed out by privacy laws and browser updates. This isn’t a minor tweak; it’s a fundamental change that demands a strategic rethink. Your website’s up, but now what? This article unpacks the impact of a cookie-less world, lays out strategies to adapt, and digs into the tools and steps to keep your…

Most digital marketing failures aren’t due to a lack of effort, but a lack of strategy. Companies invest heavily in websites, campaigns, and tools, yet many see little return—not because they’re lazy, but because they’re directionless. This article uncovers six common mistakes that stall growth and offers practical fixes. It’s about using technology and strategy to drive real business outcomes. Let’s dive in. Mistake #1: Ignoring the Customer Journey Businesses often fixate on isolated parts of their marketing—like a flashy…