Tech & Tools

Hands-on posts from a developer working inside marketing teams. You’ll find code examples, architecture breakdowns, dev workflows, and how technical decisions impact the bigger picture.

Digital Marketing in a Cookie-Less World: Strategies and Tools to Adapt

Posted March 25, 2025 | By Josh Jones

Digital marketing isn’t what it used to be, and in March 2025, the shift feels seismic. Third-party cookies—those little trackers that followed users across the web—are fading fast, pushed out by privacy laws and browser updates. This isn’t a minor tweak; it’s a fundamental change that demands a strategic rethink. Your website’s up, but now what? This article unpacks the impact of a cookie-less world, lays out strategies to adapt, and digs into the tools and steps to keep your…